1. What does hotness mean to you?
Hotness is something that could shake your knees constantly, when you get to see devilish vagabond eyes gone remix, and creates stir and commotion everywhere that person goes.

2. What was your hottest moment?
I was at Beijing International Airport waiting for my flight when a hot guy came into my view and took my breath away in the middle of a busy cafe. He asked, ‘can I sit by your table’? And he did as though he took my subtle smile as my permission. We exchanged random salacious thoughts to kill time, and then he stood up, acted as if taking a green salad to a public restroom. I was dazzled.

3. Your craziest moment…
I called off my engagement. Pretty sure that was one of my most bizarre moments in my lifetime. I could live ‘no diamond’ on my left finger, but marrying a guy you don’t love could consequently lead to a massive damage in the relationship. Trying so hard to come up with an ultimate happiness formula is rather unhealthy and way beyond reality. Actually it’s beyond craziness.

4. Your force of strength…
I noticed that many people on the planet brag about their power, fame and money. That many aren’t up to their true happiness. They can say whatever they want to say and try to pass it off as for real, trying to impress whomever. But this to me is unreal. To me, the only person whom i find the most beautiful and such a perfect woman who stood by me for three decades is my loving mother. She’s my bestfriend and my force of strength.

5. The secret behind your hotness…
My zero effort sexuality and sensuality, especially the ones my body oozes when the camera is rolling. Chuckling. OK, my Twitter bio says it all: Uncoachable. Bindass model. Made from Bollywood heroine and spice with extra. Lamb trapped in a lion’s body. Provocative. Pixel perfect with dirty wishes. Just feel carefree, know winning conversations and practice art of eloquence. Gives you confidence and boost your personality with an oomph factor. But I have my own concoction – i regret to say, it’s a secret.

6. Your favourite seductive outfit in the wardrobe…
I’ve few pairs in my vault, it depends if I’m in the mood or in no mood. La Senza is one of my favourites in my repertoire and I recently added La Perla and Shirley Hollywood from Wicked Temptations. Normally, I go lacey boyleg, it reveals my spicy bedunkadunk to the extreme level of sexiness. An effective and simple manner is, I always use my eyes to do the talking and it works.

7. The sexiest man in your life is…
I am single, but I have a special drug I called D. Cheeky! Another thing about this Q is that some are judging people by their bold avatars..those can be photoshopped and airbrushed, just like normal models are. You can’t really tell what a man really looks like in a picture. Most guys know what to show and their good angles. Given the choice of colliding two, Bollywood actor Ranveer Singhan and Hollywood Chris Evans.

8. What turns you on?
That’s my stress reliever. A naked guy with a pink neck tie surprises me with a home-cooked mouthwatering chicken biryani on a huge plate, spicy chilli beer and with a touch of an authentic Kamasutra aroma.

9.What turns you off?
Finding out the guy I’m dating has a vagina. It totally kills the mood. Laughing. Well, this man has to be ambitious, vigorous and a charmer. Must have outrageous sense of humor and sexy wit. But most important, he should be a metrosexual, should get his waxing, mani-pedi done regularly.

10. Who is your dream man?
Tough. But I tell you this way..Once upon a time, there was this beautiful, Young girl who lived in a city called Life. Unfortunately, this girl had not been born perfect and this imperfection worried and disturbed her. Apart from this, the Young Girl was kind to her family and her friends. She worked hard at her job and was mostly happy, but never felt she could be truly happy because of her physical imperfection. The fact was, this girl was really quite beautiful and nobody except her ever noticed that there was anything wrong about her at all. In spite of this, and in spite of all the admiration she would receive, the Young Girl felt she needed to “change”. She felt she had to change, so that she could find what she really yearned for – True Happiness. He exist in a worlds beyond. Fairy tales do come true but sadly he came in a bad time. He was the reason behind how I found ‘true happiness’ in a cruel world.

11. What are your future plans? Where all do we see you next?
A showstopper. A super model. Today I value excellence, and I wrap my affairs with dignity. I have sizeable energy and vibes in everything that I do along with the fact that I’m very outspoken views on society and sexuality. To have a dream role, a Bollywood version. I think the one Maggie Q played in ‘Naked Weapon’.

I have been shooting for my good friend and top fashion designer Pamella Roland for many years. In fact  Studio NB, creative consultants on all aspects of the Pamella Roland brand and image. By being so integrally involved with the brand it really helps us realize the designers vision and execute the photos so they not just highlight the designs but the inspiration behind why she created the outfits and chose the specific fabrics.

Pamella is inspired by life and her travels, whether it be Greece, Italy or an artist or era. What usually happens is I am shown vision boards with all kinds of things pertaining to that inspiration that the design team are using to collaborate and brainstorm the coming collection.

While all this is happening we are thinking about appropriate lighting and backgrounds. More recently we have transitioned into a clean studio environment with all the emphasis on the drama and movement of the gowns playing with strong shadows and lots of drama! Pamella is known for dressing the stars and her gowns are more regular than many A-list celebrities at the Oscars and Emmy Awards etc.

For the Fall campaign we decided on dramatic hard light but with minimal shadow cast. We wanted the model Tassara to be radiating and glowing with health. It was also important to have movement which we created using wind machines and with Tassara physically jumping through the air. Even when you select a still shot the fact that the model actually jumped helps authentically give a flushed and energized look.

This campaign was shot at Pier 59 studios in NYC and my usual glam squad was Andrew Fitzsimmons and Quinn Murphy with styling done in house. My assistants were, starting with my 1st – Walter Sassard,  2nd – Matt Simmons, Digital Tech – Toby Sprague, Intern 1 – Lindsay Keys, Intern 2  – Jesse Rubenstein with my Studio manager Ali Azios producing the whole shoot seamlessly!

We shot using my usual Sony A900 cameras paired with Zeiss lenses. The back ground is lit by 4 heads with umbrellas on 2 trees to knock out shadows and produce a stark clean background. A single pro fresnel spot was used as a front light high up on an arm to create hard dramatic light  from a 45 degree position. We dropped black duvetine material on the ground to stop any bounced light filling the image as we wanted to control the light fully. The use of black V-flats also helps sharpen the light and make sure that there is minimal bounce

The advertising campaign can be viewed on the inside back page of the August issue of Harper’s Bazaar and will be in the September issue as well as many other magazines nationwide. For more of my work specific to Pamella Roland visit www.pamellaroland.com

“We’re all products of what we want to project to the world. Even people who don’t spend any time, or think they don’t, on preparing themselves for the world out there – I think that ultimately they have for their whole lives groomed themselves to be a certain way, to present a face to the world.” -Cindy Sherman

Cindy Sherman is an American photographer who was born in 1954 in Glen Ridge, New Jersey.  She became first interested in the arts while earning her BA at Buffalo State College.  Sherman initially focused on painting and eventually switched to photography, a medium she thought would better serve her creative thoughts and ideas.

Sherman is best known for her conceptual self-portraits through which she raises questions about the role and representation of women in society.  Styling herself and performing various personae for the camera, Sherman plays the role of photographer, director and model/actor.

“I feel I’m anonymous in my work. When I look at the pictures, I never see myself; they aren’t self-portraits. Sometimes I disappear.”-Cindy Sherman

Her earliest series of work Bus Riders (1976) involved Sherman photographing herself in a seat, as if a bus seat, while performing various characters she had observed while riding the bus.  Her most well known body of work, Complete Untitled Film Stills (1977-1980), is compiled of Sherman’s interpretations of film noir, foreign film and B-movie actresses.  Centerfolds/Horizontals (1981) was inspired by spreads in fashion magazines while her History Portraits (1989/90) focused on restaging European portrait paintings of the fifteenth through nineteenth centuries.  More recently Sherman has produced her Clowns series (2003/04) and Society Portraits (2008).

“Everyone thinks these are self-portraits but they aren’t meant to be. I just use myself as a model because I know I can push myself to extremes, make each shot as ugly or goofy or silly as possible.” -Cindy Sherman

Critics and the general public see Sherman’s work as feminist, highlighting the stereotyping of women in the media, although she admits that her intentions were not feminist in nature.  Her Centerfold portraits are meant to challenge the expectations held by the viewer based on their molded conception of what a centerfold should be, while her Society Portraits address the female struggle with standards of beauty and cultural expectations.

“I don’t analyze what I’m doing. I’ve read convincinginterpretations of my work, and sometimes I’ve noticed something that I wasn’t aware of, but I think, at this point, people read into my work out of habit. Or I’m just very, very smart.”-Cindy Sherman

By Lindsay Keys